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Once you’ve started to develop some great content on your site, it’s time to start working up a marketing strategy to promote it. Having a marketing strategy helps keep you website promotion in focus. Figure out who you’re marketing to, where you will find these people, and what interests them in the early stage of your strategies development. Based off this information you can develop attainable goals for your website, and keep from wasting your time and money trying promotional techniques that will not attract your target audience You may have recently launched a website or are about to launch a site that’s currently under development, but you have not given any thought to search engine optimization (SEO) until now.

 

If so, then you may feel a bit overwhelmed. There is no shortage of articles and information about SEO online. Even a minimal amount of digging can give you a bad case of information overload which can leave you wondering how to apply various SEO strategies to your new website after it’s live, or even if it’s possible. It is possible, so don’t panic! Although it is ideal to implement SEO during your website’s development, you can absolutely employ an effective SEO strategy after your website has been developed, although you will face some unique challenges. This article really caters to small or micro-sized (one person) organizations. If you work for a larger organization,

 

you may get more out of my article titled, Small-to-medium-sized companies may not realize they need to budget for SEO for many different reasons including the fact that they’ve never heard of SEO until after their website is complete. Web development shops often bundle SEO into the overall development package under headers such as “search engine submission” or “search marketing” without a detailed explanation of what this actually means. SEO that is bundled together with website development may not actually be the comprehensive, full-service SEO that stand-alone SEO vendors provide. Just for clarification purposes, when I say website development I am referring to both the design and programming of a website.

 

Most website development agencies provide both services, but lone consultants tend to do one or the other. When SEO is bundled with website development, it can be easy for companies to dismiss it as an unnecessary cost which does not provide any clear value, particularly when they are trying to get their website completed in a reasonable time frame and within a limited budget. If you did not leave any wiggle room for SEO services such as on-page optimization, keyword research and link placement in your initial budget, you will definitely feel overwhelmed if you decide you need these services AFTER your website has already been developed.

 

The good news is, in most cases, you do not need to delay the launch of your site because you did not implement SEO. You should, however, take immediate action to correct the situation. Here are a few things you can do if you find yourself with a brand new website which has not been optimized for search engines.